With the arrival of AI Overviews, we entered what many now call “The Great Decoupling”. The moment when clicks and impressions started drifting apart in a very real, measurable way. It’s logical: if AI Overviews summarize the answer directly in the SERP, there’s often no need to click. That pushes zero-click searches upward, while impressions […]
Battery SEO Case Study: +200% Click Growth, Despite AI Overviews Read More »
There are projects where, at the very beginning, you think: okay, I’ve definitely overcommitted. Not because the analysis and consulting are unusually hard, but because you also take on implementation (in this case: copywriting). Then you end up cursing that decision on one hand, and quietly thanking yourself on the other for all the hard-earned
Diaklakas.hu SEO Case Study: 3.6x More Traffic, Rankings in AI Read More »
Service provider websites’ SEO are those typical case studies, where the focus is on content writing. Due to the nature and size of the project, organic growth is achieved primarily through content creation – and our case study is no exception. Evergy is a company specializing in electric car charging, targeting both B2B and B2C
I would think that I saw so many migration projects that nothing can surprise me. Wrong. The migration project of the LEET eCommerce shop was such an experience: full of (positive) surprises, which I have never seen before. Which is strange, considering I could’ve seen it coming. I will talk about this project in this
LEET: How to Migrate an eCommerce Shop from a News Site? Read More »
Thanks to the content optimizations and some technical fixes, the site’s organic traffic increased by 52% between 2021 and 2022. The growth – with some minor volatility – still shows an upward trend: between April and June 2023, the organic traffic increased by 26%, despite the fact that no SEO work has happened since 2021.
Increase your organic traffic with B2B SEO – mission not impossible! Read More »
The purpose of Search Engine Optimization by definition is to optimize our website from a content, technical, and link profile perspective in order to rank in better positions on the search engine results pages (SERPs) for the most important queries. However, in order to achieve this goal we need to know how a search engine
Search Engine Optimization (SEO) in 2023: The Basics Read More »
